Update Your Content Daily

How many websites do you come across that have been developed, look great, have good content and are then left alone? These types of stagnant websites have all the appeal of a 3 month old news paper. This is true for the human visitor and also for the search engine spider. The solution is easy – update you website content daily.

Why daily? Search engine spiders and site visitors alike find new content relevant and compelling. It keeps them coming back for more! Having new content makes your site continually interesting and offers the user a new experience every time they visit.

Your content can include news about your company, your products, and your industry. Focus on keywords within all your written content but make sure it is used sparingly and is well balanced. Your new content should be unique – i.e. not copied from another source on the web. This way you will avoid any possibility of duplicate content penalties.

Aim to write around 200 words of new content on a daily basis. Once you get into the habit of writing every day you will find it gets easier and easier. Search engine forums and information sites continually refer to the fact that ‘content is king.’ This is so true. It is arguably the most effective way to get your site highly ranked. This result for you is a constant stream of repeat visitors who are interested in you information and who constantly return to find out what’s new.