Internet Marketing Landing Pages

Landing pages have been around for a number
of years. Back in the day they were set-up for the search engines.
Over time people realized that these "landing pages" not only were
good for the search engines, but were good at converting visitors
because the content matched what they were looking for.

So at this point there are a number of different kinds of landing
pages. Our initial landing pages are set-up for conversions. They
allow the visitor to fill out the form, sign-up and get more
information all on the same page. At some point our long-term plan
is to add more pages to a site that are SEO'd properly and they
would also serve as landing pages for those terms.

So, in Today's SEO world landing pages are used when referring to pages that "convert" as well as to "drive traffic" from search engines.

The following links point to a few landing pages that we did recently. They are constructed very simply. Just one image at the top (search engines love simplicity) followed by a health amount of text below which will allow the pages to rank well for the clients desired terms. Yet, a page such as this, with an appealing graphic is something of a billboard as well and gives aus a great oppotunity to sell the prioduct visually and induce a click-through or conversion by enticing the user to fill out the form, thus providing yet another lead for our client.

Think of the pages below in terms of a billboard on a highway. The text at the bottom could be considered as a way to get people to drive by (a prime location) because it pulls people in from the search engines. The graphic at the top could be considered as the billboard.

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