More Visitors or Higher Conversion

If you had to choose between bringing in more visitors or raising your conversion rate what would you do?

I'm in the process of going through this issue right now and I chose to raise that conversion rate! By tweaking your pages, optimizing your content, eliminate any page errors, and making the buying process easier... you can help your bottom line quicker by raising conversion rates. It's not easy bringing in a visitor. It's even harder to convert a visitor to a buyer. But, once you get your conversion rate up to a good conversion percentage (varies by industry) you'll be set.

Remeber.... your website is like a "testing lab". You can make changes in minutes. Please do... the worst thing you can do is keep your site the same if you aren't making (enough) sales. Add content and make changes until it's where it needs/can be.

One of my bigger retail site has had a conversion percentage of 2.2% for the last few months. That's a little above average. This month we made a lot of format changes and our monthly converstion rate is up to 2.4%. That might not seem like much, but if you add in the increased sales and the average sale price and we've made an extra $3,900 this month just on the .2%. If you look just at this weeks conversion percentage and we are over 3.5%.... so it's working!

Now, after we get our page fixed where we want it we'll go after more visitors.